how did you get into distribution of the SonicCore products?
love the Scope products and use them every day running a small home
studio. I began selling them because I just happened to run into the one
shop that really knew about computers and music and I saw that this was
the only product that allowed me to function like a real studio, as much
in or out of the box as I chose. It was, and is, the only real-time
system available other than ProTools, and for my purposes Scope was more
useful. Nobody in my area had even seen such a product, and since
I worked in a music store, I wanted to help spread the word.
Helping the company that made my favorite audio product only made sense.
what are some of the challenges selling a product as unique as Scope?
Sometimes people can be short-sighted in their purchases. Often they
will spend a lot more on a bunch of little things that sort of fill an
actual need and then buy a bunch more little things, rather than just
spending the proper amount on something that can be more cost-effective
in the long run and always fills the need. Some would rather have
toys than tools.
have you known any big names that can endorse the Scope brand?
Hans Zimmer & Lisa Gerrard used Scope in the soundtrack to 'Gladiator'
as nominated for 'best sound' at the
Grammy awards. In fact, Hans put it in a nutshell in Sound
On Sound magazine when he described
Scope as 'his secret weapon which nobody seemed to know about'.